Riachuelo Tear 80
Experience Design
Creative Direction
UX & UI Website Design
How can one of the biggest fashion retailers in Brazil with over 23k employees, create unity amongst the 80 directors responsible for the business?
After reaching it's peak as an open capital family business, Riachuelo now has the challenge of finding a suitable succession for leading the company into the next generations.
The mission.
Invited by Isabella Nardini, I joined the team helping to create a 2-day offsite where we played with sensorial aspects related to the textile industry, catering for details and connecting the executives who manage all areas in the company.
Through great collaboration with the CEO and the VP of Human Resources I've helped shaping the narrative for the whole event as well as designing the company behaviours that will be the guiding lines for the executives and their teams towards reaching the company's general missions and OKRs.
A ritual of silence and presence.
The participants, about 80 executive directors, arrived to a beautiful resort and were greeted with their hand-weaved nametags. These contained some of the guiding activities of the two-day encounter.
As we opened the theater room, they found themselves in a dim-lit space filled with audio messages from the multitude of lives they're responsible for on a daily basis. These portrayed the transformational life changes the Riachuelo's workforce experienced since joining the company. A moment to understand the magnitude of the work they're about to engage on.
Lines of a bigger thread.
Following the theme of the carefully created experience we designed and facilitated moments of connection with several activities such as, Intentional Walks, OKR City Market, Panels and a Dinner where the team finally toasted to their exciting future, making sure the knots of this thread are tied by the singular lines each one of them represent in the complex weaving of a leading fashion brand.
The outcomes.
A company mission delivered, behaviours defined, OKRs discussed and tactical plans sketched, teams aligned and set up for success.
Besides all that, the feeling those 84 executives left the hotel with is incomparable to any business metric.
How can one of the biggest fashion retailers in Brazil with over 23k employees, create unity amongst the 80 directors responsible for the business?
After reaching it's peak as an open capital family business, Riachuelo now has the challenge of finding a suitable succession for leading the company into the next generations.
The Project.
Invited by Isabella Nardini, I joined the team helping to create a 2-day offsite where we played with sensorial aspects related to the textile industry, catering for details and connecting the executives who manage all areas in the company.
Through great collaboration with the CEO and the VP of Human Resources I've helped shaping the narrative for the whole event as well as designing the company behaviours that will be the guiding lines for the executives and their teams towards reaching the company's general missions and OKRs.
A ritual of silence and presence.
The participants, about 80 executive directors, arrived to a beautiful resort and were greeted with their hand-weaved nametags. These contained some of the guiding activities of the two-day encounter.
As we opened the theater room, they found themselves in a dim-lit space filled with audio messages from the multitude of lives they're responsible for on a daily basis. These portrayed the transformational life changes the Riachuelo's workforce experienced since joining the company. A moment to understand the magnitude of the work they're about to engage on.
Lines of a bigger thread.
Following the theme of the carefully created experience we designed and facilitated moments of connection with several activities such as, Intentional Walks, OKR City Market, Panels and a Dinner where the team finally toasted to their exciting future, making sure the knots of this thread are tied by the singular lines each one of them represent in the complex weaving of a leading fashion brand.
